/* ============================================================
   GTM Summary — Design System
   Target: Series A–C Growth Marketing Leaders
   Tone: Authoritative, data-forward, practitioner-grade
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:ital,wght@0,400;0,500;0,600;0,700;0,800;1,400&display=swap');

/* ── Variables ─────────────────────────────────────────────── */
:root {
  /* Text */
  --ink:    #0f172a;
  --ink-2:  #334155;
  --ink-3:  #64748b;
  --ink-4:  #94a3b8;

  /* Brand */
  --brand:       #10b981;
  --brand-dark:  #059669;
  --brand-light: #ecfdf5;
  --purple:      #0d9488;
  --purple-light:#f0fdfa;
  --grad: linear-gradient(135deg, #10b981, #0d9488);

  /* Surfaces */
  --bg:      #f7f7f5;
  --bg-2:    #f0f0ee;
  --card:    #ffffff;
  --border:  #e4e4e0;
  --border-2:#d0d0cc;

  /* Dark */
  --dark:        #0a0a0f;
  --dark-2:      #111118;
  --dark-3:      #18181f;
  --dark-border: rgba(255,255,255,0.08);
  --dark-text:   rgba(255,255,255,0.65);
  --dark-text-2: rgba(255,255,255,0.40);

  /* Status */
  --green:     #059669;
  --green-bg:  #ecfdf5;
  --amber:     #d97706;
  --amber-bg:  #fffbeb;
  --red:       #dc2626;
  --red-bg:    #fef2f2;

  /* Shadows */
  --shadow-sm: 0 1px 3px rgba(15,23,42,.06), 0 1px 2px rgba(15,23,42,.04);
  --shadow:    0 4px 16px rgba(15,23,42,.08), 0 2px 4px rgba(15,23,42,.04);
  --shadow-lg: 0 20px 60px rgba(15,23,42,.12), 0 4px 16px rgba(15,23,42,.06);
  --shadow-dark: 0 30px 80px rgba(0,0,0,.45);

  /* Radii */
  --r:    12px;
  --r-lg: 20px;
  --r-xl: 28px;
}

/* ── Reset ──────────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Plus Jakarta Sans', ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.65;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { max-width: 100%; display: block; }
p { margin: 0 0 1em; }
h1,h2,h3,h4 { margin: 0; font-weight: 800; }

/* ── Navigation ─────────────────────────────────────────────── */
.topbar {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(10,10,15,0.94);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.nav {
  max-width: 1200px;
  margin: auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 24px;
  height: 62px;
}
.logo {
  font-weight: 900;
  letter-spacing: -0.05em;
  font-size: 20px;
  text-decoration: none;
  color: white;
}
.logo span { color: var(--brand); }
.navlinks {
  display: flex;
  gap: 4px;
  align-items: center;
}
.navlinks a {
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
  color: rgba(255,255,255,0.6);
  padding: 6px 12px;
  border-radius: 8px;
  transition: background 0.15s, color 0.15s;
}
.navlinks a:hover { background: rgba(255,255,255,0.06); color: white; }
.navlinks a.active { color: var(--brand); }

/* ── Buttons ─────────────────────────────────────────────────── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-weight: 700;
  font-size: 15px;
  border-radius: 999px;
  padding: 11px 22px;
  text-decoration: none;
  cursor: pointer;
  border: none;
  transition: transform 0.15s, box-shadow 0.15s, opacity 0.15s;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary {
  background: var(--grad);
  color: white;
  box-shadow: 0 8px 24px rgba(16,185,129,0.28);
}
.btn-primary:hover { box-shadow: 0 12px 32px rgba(16,185,129,0.38); }
.btn-dark {
  background: white;
  color: var(--ink);
  box-shadow: var(--shadow);
}
.btn-dark:hover { box-shadow: var(--shadow-lg); }
.btn-outline {
  background: transparent;
  color: var(--brand);
  border: 1.5px solid var(--brand);
}
.btn-outline:hover { background: var(--brand-light); }
.btn-ghost {
  background: rgba(255,255,255,0.1);
  color: white;
  border: 1px solid rgba(255,255,255,0.2);
}
.btn-ghost:hover { background: rgba(255,255,255,0.18); }
.btn-sm { padding: 8px 16px; font-size: 13px; }
.btn-lg { padding: 15px 30px; font-size: 16px; }

/* Legacy alias */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--grad);
  color: white;
  text-decoration: none;
  font-weight: 700;
  font-size: 14px;
  border-radius: 999px;
  padding: 10px 20px;
  box-shadow: 0 8px 24px rgba(16,185,129,0.25);
  transition: transform 0.15s, box-shadow 0.15s;
}
.button:hover { transform: translateY(-1px); box-shadow: 0 12px 32px rgba(16,185,129,0.35); }

/* ── Layout ──────────────────────────────────────────────────── */
.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 80px 24px;
}
.container-sm {
  max-width: 860px;
  margin: 0 auto;
  padding: 80px 24px;
}
.container-xs {
  max-width: 680px;
  margin: 0 auto;
  padding: 80px 24px;
}
.section-dark {
  background: var(--dark);
  color: white;
}
.section-dark-2 {
  background: var(--dark-2);
  color: white;
}
.section-light {
  background: var(--bg-2);
}
.section-white {
  background: white;
}

/* ── Typography ─────────────────────────────────────────────── */
.kicker {
  display: inline-block;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--brand);
  margin-bottom: 14px;
}
.kicker-light {
  color: #6ee7b7;
}
.section-title {
  font-size: 46px;
  line-height: 1.04;
  letter-spacing: -0.05em;
  color: var(--ink);
}
.section-sub {
  font-size: 20px;
  color: var(--ink-3);
  max-width: 640px;
  margin-top: 14px;
  line-height: 1.55;
}
.section-header {
  margin-bottom: 52px;
}
.text-center { text-align: center; }
.text-center .section-sub { margin-left: auto; margin-right: auto; }

/* ── Hero (Dark) ────────────────────────────────────────────── */
.hero-dark {
  background:
    radial-gradient(ellipse 70% 50% at 10% -10%, rgba(16,185,129,0.14) 0%, transparent 60%),
    radial-gradient(ellipse 50% 40% at 90% -5%, rgba(13,148,136,0.10) 0%, transparent 55%),
    radial-gradient(ellipse 60% 60% at 50% 110%, rgba(16,185,129,0.06) 0%, transparent 60%),
    var(--dark);
  color: white;
  border-bottom: 1px solid var(--dark-border);
}
.hero-dark-inner {
  max-width: 1200px;
  margin: auto;
  padding: 100px 24px 88px;
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 56px;
  align-items: center;
}
.hero-dark .kicker { color: #6ee7b7; }
.hero-dark h1 {
  font-size: 72px;
  line-height: 0.96;
  letter-spacing: -0.065em;
  margin: 12px 0 22px;
  color: white;
}
.hero-dark .hero-sub {
  font-size: 20px;
  color: var(--dark-text);
  max-width: 560px;
  line-height: 1.6;
  margin-bottom: 34px;
}
.hero-ctas {
  display: flex;
  gap: 12px;
  align-items: center;
  flex-wrap: wrap;
}
.hero-trust {
  margin-top: 48px;
  display: flex;
  gap: 28px;
  align-items: center;
  flex-wrap: wrap;
}
.hero-trust-label {
  font-size: 13px;
  color: var(--dark-text-2);
  font-weight: 500;
}
.hero-stat {
  display: flex;
  flex-direction: column;
}
.hero-stat strong {
  font-size: 28px;
  font-weight: 900;
  letter-spacing: -0.05em;
  color: white;
}
.hero-stat span {
  font-size: 12px;
  color: var(--dark-text-2);
  font-weight: 500;
  line-height: 1.3;
}
.hero-divider {
  width: 1px;
  height: 36px;
  background: rgba(255,255,255,0.1);
}

/* Hero Product Visual */
.hero-visual {
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--dark-border);
  border-radius: var(--r-xl);
  padding: 28px;
  backdrop-filter: blur(8px);
}
.hero-visual-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--dark-text-2);
  margin-bottom: 16px;
}
.tool-mockup {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: var(--r-lg);
  padding: 20px;
  margin-bottom: 12px;
}
.tool-mockup-header {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 14px;
}
.tool-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: rgba(255,255,255,0.2);
}
.tool-dot-active { background: var(--green); }
.tool-mockup-title {
  font-size: 13px;
  font-weight: 600;
  color: rgba(255,255,255,0.8);
}
.tool-field {
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 8px;
  padding: 10px 12px;
  margin-bottom: 8px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.tool-field-label { font-size: 12px; color: var(--dark-text-2); }
.tool-field-value {
  font-size: 13px;
  font-weight: 600;
  color: rgba(255,255,255,0.9);
  font-variant-numeric: tabular-nums;
}
.tool-output {
  background: linear-gradient(135deg, rgba(16,185,129,0.2), rgba(13,148,136,0.2));
  border: 1px solid rgba(99,179,237,0.25);
  border-radius: var(--r);
  padding: 16px;
  margin-top: 12px;
}
.tool-output-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #6ee7b7;
  margin-bottom: 8px;
}
.tool-output-value {
  font-size: 26px;
  font-weight: 900;
  letter-spacing: -0.04em;
  color: white;
}
.tool-output-sub { font-size: 12px; color: var(--dark-text); }
.tool-signal-row {
  display: flex;
  gap: 8px;
  margin-top: 10px;
  flex-wrap: wrap;
}
.tool-signal {
  background: rgba(5,150,105,0.18);
  border: 1px solid rgba(5,150,105,0.3);
  border-radius: 999px;
  padding: 4px 10px;
  font-size: 11px;
  font-weight: 600;
  color: #6ee7b7;
}

/* ── Hero (Light) ───────────────────────────────────────────── */
.hero-light {
  background:
    radial-gradient(circle at 15% 50%, rgba(16,185,129,0.06) 0%, transparent 50%),
    radial-gradient(circle at 85% 10%, rgba(13,148,136,0.05) 0%, transparent 45%),
    white;
  border-bottom: 1px solid var(--border);
}
.hero-light-inner {
  max-width: 1200px;
  margin: auto;
  padding: 80px 24px 72px;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 48px;
  align-items: center;
}
.hero-light h1 {
  font-size: 60px;
  line-height: 1.0;
  letter-spacing: -0.055em;
  margin: 12px 0 20px;
  color: var(--ink);
}
.hero-light .hero-sub {
  font-size: 19px;
  color: var(--ink-3);
  max-width: 520px;
  line-height: 1.6;
  margin-bottom: 30px;
}
/* Content-page hero (smaller) */
.hero-content {
  background: white;
  border-bottom: 1px solid var(--border);
}
.hero-content-inner {
  max-width: 1200px;
  margin: auto;
  padding: 64px 24px 60px;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 48px;
  align-items: start;
}
.hero-content h1 {
  font-size: 52px;
  line-height: 1.0;
  letter-spacing: -0.05em;
  margin: 12px 0 18px;
  color: var(--ink);
}
.hero-content .hero-sub {
  font-size: 18px;
  color: var(--ink-3);
  line-height: 1.6;
  margin-bottom: 26px;
}

/* ── Pain / Problem Section ─────────────────────────────────── */
.pain-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}
.pain-card {
  background: white;
  border: 1px solid var(--border);
  border-left: 3px solid var(--red);
  border-radius: var(--r);
  padding: 22px 24px;
  box-shadow: var(--shadow-sm);
}
.pain-card .pain-icon {
  font-size: 20px;
  margin-bottom: 10px;
}
.pain-card h3 {
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 6px;
  color: var(--ink);
  line-height: 1.35;
}
.pain-card p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0;
  line-height: 1.55;
}

/* ── Tool Type Cards ─────────────────────────────────────────── */
.tool-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.tool-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 28px;
  box-shadow: var(--shadow-sm);
  transition: box-shadow 0.2s, transform 0.2s;
}
.tool-card:hover {
  box-shadow: var(--shadow-lg);
  transform: translateY(-2px);
}
.tool-card-icon {
  width: 44px;
  height: 44px;
  border-radius: var(--r);
  background: var(--brand-light);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 20px;
  margin-bottom: 16px;
}
.tool-card h3 {
  font-size: 18px;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.tool-card p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0 0 16px;
  line-height: 1.55;
}
.tool-card-signal {
  font-size: 12px;
  font-weight: 600;
  color: var(--green);
  background: var(--green-bg);
  display: inline-block;
  padding: 3px 10px;
  border-radius: 999px;
}

/* ── Stats Strip ─────────────────────────────────────────────── */
.stats-strip {
  display: flex;
  gap: 0;
  border-top: 1px solid var(--dark-border);
  border-bottom: 1px solid var(--dark-border);
  margin: 48px 0;
}
.stat-item {
  flex: 1;
  padding: 28px 0;
  text-align: center;
  border-right: 1px solid var(--dark-border);
}
.stat-item:last-child { border-right: none; }
.stat-num {
  display: block;
  font-size: 42px;
  font-weight: 900;
  letter-spacing: -0.06em;
  color: white;
  line-height: 1;
  margin-bottom: 6px;
}
.stat-label {
  font-size: 13px;
  color: var(--dark-text-2);
  font-weight: 500;
}
/* Light version */
.stats-strip-light {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-xl);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}
.stat-item-light {
  padding: 28px 24px;
  border-right: 1px solid var(--border);
  text-align: center;
}
.stat-item-light:last-child { border-right: none; }
.stat-num-light {
  display: block;
  font-size: 38px;
  font-weight: 900;
  letter-spacing: -0.05em;
  color: var(--brand);
  line-height: 1;
  margin-bottom: 6px;
}
.stat-label-light {
  font-size: 13px;
  color: var(--ink-3);
  font-weight: 500;
}

/* ── Process Steps ───────────────────────────────────────────── */
.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  position: relative;
}
.process-grid::before {
  content: '';
  position: absolute;
  top: 28px;
  left: calc(12.5% + 20px);
  right: calc(12.5% + 20px);
  height: 2px;
  background: linear-gradient(90deg, var(--brand), var(--purple));
  opacity: 0.25;
}
.process-step {
  padding: 0 20px;
  text-align: center;
}
.process-num {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--grad);
  color: white;
  font-size: 20px;
  font-weight: 900;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 18px;
  box-shadow: 0 8px 24px rgba(16,185,129,0.3);
  position: relative;
  z-index: 1;
}
.process-step h3 {
  font-size: 17px;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.process-step p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0;
  line-height: 1.55;
}

/* ── Outcome / Case Study Cards ─────────────────────────────── */
.outcome-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.outcome-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 28px;
  box-shadow: var(--shadow-sm);
}
.outcome-card .tag {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 999px;
  background: var(--brand-light);
  color: var(--brand);
  margin-bottom: 14px;
}
.outcome-card h3 {
  font-size: 18px;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
  line-height: 1.35;
}
.outcome-metric {
  display: flex;
  gap: 16px;
  margin-bottom: 14px;
}
.metric-item {
  flex: 1;
  background: var(--bg);
  border-radius: var(--r);
  padding: 12px;
  text-align: center;
}
.metric-num {
  display: block;
  font-size: 26px;
  font-weight: 900;
  letter-spacing: -0.04em;
  color: var(--brand);
  line-height: 1;
  margin-bottom: 4px;
}
.metric-label {
  font-size: 11px;
  color: var(--ink-3);
  font-weight: 500;
}
.outcome-card p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0 0 16px;
}
.outcome-card a {
  font-size: 14px;
  font-weight: 600;
  color: var(--brand);
  text-decoration: none;
}
.outcome-card a:hover { text-decoration: underline; }

/* ── Pricing ─────────────────────────────────────────────────── */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  align-items: start;
}
.pricing-card {
  background: white;
  border: 1.5px solid var(--border);
  border-radius: var(--r-xl);
  padding: 32px;
  box-shadow: var(--shadow-sm);
}
.pricing-card.featured {
  background: var(--dark);
  border-color: transparent;
  box-shadow: var(--shadow-dark);
  position: relative;
}
.pricing-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--grad);
  color: white;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 999px;
}
.pricing-tier {
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand);
  margin-bottom: 12px;
}
.pricing-card.featured .pricing-tier { color: #6ee7b7; }
.pricing-price {
  font-size: 42px;
  font-weight: 900;
  letter-spacing: -0.05em;
  color: var(--ink);
  line-height: 1;
  margin-bottom: 4px;
}
.pricing-card.featured .pricing-price { color: white; }
.pricing-range {
  font-size: 14px;
  color: var(--ink-3);
  margin-bottom: 20px;
}
.pricing-card.featured .pricing-range { color: var(--dark-text); }
.pricing-desc {
  font-size: 15px;
  color: var(--ink-2);
  margin-bottom: 24px;
  line-height: 1.55;
}
.pricing-card.featured .pricing-desc { color: var(--dark-text); }
.pricing-features {
  list-style: none;
  margin: 0 0 28px;
  padding: 0;
}
.pricing-features li {
  font-size: 14px;
  color: var(--ink-2);
  padding: 7px 0;
  border-bottom: 1px solid var(--border);
  display: flex;
  align-items: flex-start;
  gap: 8px;
  line-height: 1.45;
}
.pricing-card.featured .pricing-features li {
  color: var(--dark-text);
  border-color: var(--dark-border);
}
.pricing-features li::before {
  content: '✓';
  color: var(--green);
  font-weight: 800;
  font-size: 13px;
  margin-top: 1px;
  flex-shrink: 0;
}

/* ── CTA Banner ──────────────────────────────────────────────── */
.cta-banner {
  background: var(--dark);
  border-radius: var(--r-xl);
  padding: 52px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
  position: relative;
  overflow: hidden;
}
.cta-banner::before {
  content: '';
  position: absolute;
  top: -60%;
  left: -10%;
  width: 60%;
  height: 200%;
  background: radial-gradient(ellipse, rgba(16,185,129,0.3), transparent 70%);
  pointer-events: none;
}
.cta-banner::after {
  content: '';
  position: absolute;
  top: -40%;
  right: -5%;
  width: 40%;
  height: 180%;
  background: radial-gradient(ellipse, rgba(13,148,136,0.25), transparent 70%);
  pointer-events: none;
}
.cta-banner-body { position: relative; z-index: 1; }
.cta-banner h2 {
  font-size: 36px;
  letter-spacing: -0.04em;
  color: white;
  margin-bottom: 10px;
  max-width: 560px;
  line-height: 1.15;
}
.cta-banner p {
  font-size: 17px;
  color: var(--dark-text);
  margin: 0;
}
.cta-banner-actions { position: relative; z-index: 1; flex-shrink: 0; }

/* ── Comparison Table ────────────────────────────────────────── */
.compare-table {
  width: 100%;
  border-collapse: collapse;
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
  font-size: 15px;
}
.compare-table th {
  padding: 16px 20px;
  text-align: left;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--ink-3);
  background: var(--bg-2);
  border-bottom: 1px solid var(--border);
}
.compare-table th.col-winner {
  background: var(--brand-light);
  color: var(--brand);
}
.compare-table td {
  padding: 14px 20px;
  border-bottom: 1px solid var(--border);
  vertical-align: middle;
  color: var(--ink-2);
  line-height: 1.45;
}
.compare-table td.col-winner {
  background: #f8fbff;
  font-weight: 600;
  color: var(--ink);
}
.compare-table tr:last-child td { border-bottom: none; }
.compare-check { color: var(--green); font-size: 16px; font-weight: 800; }
.compare-x { color: var(--red); font-size: 16px; font-weight: 800; }

/* ── Content Prose ───────────────────────────────────────────── */
.prose {
  max-width: 780px;
}
.prose h2 {
  font-size: 34px;
  letter-spacing: -0.04em;
  margin: 48px 0 12px;
  color: var(--ink);
  line-height: 1.15;
}
.prose h3 {
  font-size: 22px;
  letter-spacing: -0.02em;
  margin: 32px 0 10px;
  color: var(--ink);
}
.prose p {
  font-size: 17px;
  color: var(--ink-2);
  line-height: 1.75;
  margin: 0 0 18px;
}
.prose ul, .prose ol {
  font-size: 17px;
  color: var(--ink-2);
  line-height: 1.75;
  padding-left: 22px;
  margin: 0 0 18px;
}
.prose li { margin-bottom: 6px; }
.prose strong { color: var(--ink); font-weight: 700; }
.prose a { color: var(--brand); text-decoration: underline; }

/* Callout boxes */
.callout {
  border-radius: var(--r);
  padding: 18px 22px;
  margin: 24px 0;
  font-size: 16px;
  line-height: 1.6;
}
.callout-blue {
  background: var(--brand-light);
  border-left: 3px solid var(--brand);
  color: var(--ink-2);
}
.callout-green {
  background: var(--green-bg);
  border-left: 3px solid var(--green);
  color: var(--ink-2);
}
.callout-amber {
  background: var(--amber-bg);
  border-left: 3px solid var(--amber);
  color: var(--ink-2);
}

/* ── FAQ ─────────────────────────────────────────────────────── */
.faq-list {
  max-width: 780px;
}
.faq-item {
  border-bottom: 1px solid var(--border);
  padding: 20px 0;
}
.faq-item:first-child { border-top: 1px solid var(--border); }
.faq-q {
  font-size: 18px;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 10px;
}
.faq-a {
  font-size: 16px;
  color: var(--ink-2);
  line-height: 1.7;
}

/* ── Related Cards Grid ──────────────────────────────────────── */
.grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.card {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 26px;
  box-shadow: var(--shadow-sm);
  transition: box-shadow 0.2s, transform 0.2s;
}
.card:hover { box-shadow: var(--shadow-lg); transform: translateY(-1px); }
.card h3 {
  font-size: 18px;
  letter-spacing: -0.025em;
  margin: 0 0 8px;
}
.card p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0 0 16px;
  line-height: 1.55;
}
.card a.button { font-size: 13px; padding: 8px 16px; }

/* ── Persona Cards ───────────────────────────────────────────── */
.persona-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.persona-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 28px;
  box-shadow: var(--shadow-sm);
}
.persona-title {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--purple);
  margin-bottom: 10px;
}
.persona-card h3 {
  font-size: 20px;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}
.persona-card p {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0 0 16px;
}

/* ── Before / After ──────────────────────────────────────────── */
.before-after {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin: 24px 0;
}
.before-col {
  background: var(--red-bg);
  border: 1px solid #fecaca;
  border-radius: var(--r);
  padding: 20px;
}
.after-col {
  background: var(--green-bg);
  border: 1px solid #a7f3d0;
  border-radius: var(--r);
  padding: 20px;
}
.before-col .ba-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}
.after-col .ba-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--green);
  margin-bottom: 10px;
}
.ba-list {
  list-style: none;
  padding: 0;
  margin: 0;
  font-size: 14px;
  color: var(--ink-2);
}
.ba-list li {
  padding: 4px 0;
  display: flex;
  gap: 6px;
  align-items: flex-start;
}

/* ── Inline Badges ───────────────────────────────────────────── */
.badge {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 3px 10px;
  border-radius: 999px;
}
.badge-blue { background: var(--brand-light); color: var(--brand); }
.badge-green { background: var(--green-bg); color: var(--green); }
.badge-purple { background: var(--purple-light); color: var(--purple); }
.badge-amber { background: var(--amber-bg); color: var(--amber); }

/* ── Two-Column Content Layout ───────────────────────────────── */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
}
.two-col-3-2 {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 56px;
  align-items: start;
}

/* ── Sidebar Layout ──────────────────────────────────────────── */
.content-with-sidebar {
  display: grid;
  grid-template-columns: 1fr 320px;
  gap: 56px;
  align-items: start;
}
.sidebar-card {
  background: var(--dark);
  border-radius: var(--r-xl);
  padding: 28px;
  position: sticky;
  top: 80px;
}
.sidebar-card h3 {
  font-size: 18px;
  color: white;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}
.sidebar-card p {
  font-size: 14px;
  color: var(--dark-text);
  margin-bottom: 18px;
}

/* ── References / Sources ────────────────────────────────────── */
.refs {
  background: white;
  border-top: 1px solid var(--border);
  padding: 28px 24px;
}
.refs-inner {
  max-width: 1200px;
  margin: auto;
}
.refs strong {
  display: block;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 12px;
}
.refs ol {
  margin: 0;
  padding-left: 18px;
}
.refs li {
  font-size: 12px;
  color: var(--ink-4);
  margin-bottom: 6px;
  line-height: 1.5;
}

/* ── Footer ──────────────────────────────────────────────────── */
.footer {
  background: var(--dark);
  color: white;
  padding: 56px 24px 40px;
}
.footer-inner {
  max-width: 1200px;
  margin: auto;
}
.footer-top {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid var(--dark-border);
  margin-bottom: 28px;
}
.footer-brand .logo {
  color: white;
  font-size: 18px;
  display: inline-block;
  margin-bottom: 12px;
}
.footer-brand p {
  font-size: 14px;
  color: var(--dark-text);
  line-height: 1.6;
  margin: 0 0 18px;
  max-width: 260px;
}
.footer-col h4 {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--dark-text-2);
  margin-bottom: 14px;
}
.footer-col a {
  display: block;
  font-size: 14px;
  color: var(--dark-text);
  text-decoration: none;
  padding: 4px 0;
  transition: color 0.15s;
}
.footer-col a:hover { color: white; }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 13px;
  color: var(--dark-text-2);
}

/* ── Responsive ──────────────────────────────────────────────── */
@media (max-width: 1024px) {
  .hero-dark h1 { font-size: 58px; }
  .hero-light h1 { font-size: 50px; }
  .hero-content h1 { font-size: 44px; }
  .footer-top { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 900px) {
  .hero-dark-inner,
  .hero-light-inner,
  .hero-content-inner { grid-template-columns: 1fr; }
  .hero-dark h1 { font-size: 48px; }
  .hero-light h1 { font-size: 42px; }
  .hero-content h1 { font-size: 36px; }
  .hero-visual { display: none; }
  .process-grid { grid-template-columns: repeat(2, 1fr); gap: 28px; }
  .process-grid::before { display: none; }
  .tool-grid { grid-template-columns: repeat(2, 1fr); }
  .pain-grid { grid-template-columns: 1fr; }
  .outcome-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .grid { grid-template-columns: repeat(2, 1fr); }
  .persona-grid { grid-template-columns: 1fr; }
  .two-col, .two-col-3-2 { grid-template-columns: 1fr; }
  .content-with-sidebar { grid-template-columns: 1fr; }
  .cta-banner { display: block; }
  .cta-banner h2 { font-size: 28px; margin-bottom: 14px; }
  .stats-strip-light { grid-template-columns: repeat(2, 1fr); }
  .section-title { font-size: 36px; }
  .before-after { grid-template-columns: 1fr; }
  .compare-table { font-size: 13px; }
}

@media (max-width: 640px) {
  .hero-dark h1 { font-size: 38px; }
  .hero-light h1 { font-size: 34px; }
  .container { padding: 60px 20px; }
  .container-sm, .container-xs { padding: 60px 20px; }
  .hero-dark-inner { padding: 72px 20px 64px; }
  .tool-grid { grid-template-columns: 1fr; }
  .grid { grid-template-columns: 1fr; }
  .process-grid { grid-template-columns: 1fr; }
  .navlinks a { display: none; }
  .navlinks .button { display: inline-flex; }
  .footer-top { grid-template-columns: 1fr; gap: 28px; }
  .cta-banner { padding: 32px 24px; }
  .stats-strip-light { grid-template-columns: 1fr 1fr; }
  .section-title { font-size: 30px; }
}