Simple, transparent pricing
Start with one tool.
Build a library.
Most teams start with a single high-value tool — an ROI calculator or maturity assessment — and expand once they see pipeline impact. No retainer required to start.
Starter Tool
$7.5k – $15k
one-time project
A single, focused interactive tool built and deployed in 3–4 weeks. Best for teams validating the approach before a larger investment.
- One ROI calculator or lightweight assessment
- Responsive, embeddable design (matches your brand)
- CRM data handoff (HubSpot, Salesforce, Pipedrive)
- Analytics event tracking (GA4, Segment)
- Sales notification on tool completion
- 30 days post-launch support and fixes
Typical timeline: 3–4 weeks
Most Popular
Growth Tool
$20k – $50k
one-time project
A data-backed benchmark, full maturity assessment, or AI advisor — designed for high-intent buyers and built for long-term pipeline contribution.
- Benchmark, full assessment, or AI advisor
- Multi-step logic, branching, and routing
- Personalized results page with scored outputs
- Segmented CRM handoff with scoring data
- Sales alert with full buyer context
- 90 days of analytics, optimization, and iteration
- Scoring model design and result segmentation
- SEO-optimized results and landing pages
Typical timeline: 6–8 weeks
Tool Library
$5k – $15k
per month, ongoing
Ongoing strategy, build, analytics, and optimization — for teams building a full library of pipeline tools across buyer stages and personas.
- Monthly pipeline tool strategy and roadmap
- 1–2 new tools per quarter
- Ongoing optimization and A/B testing
- Pipeline attribution reporting
- Persona and use-case expansion
- Dedicated account and build team
- Monthly performance review and roadmap update
3-month minimum engagement
What you're paying for
Strategy, design, engineering, and analytics — not just a template
There are no-code tools that let you build a basic calculator in a day. We don't compete with those. We compete with the outcomes they don't produce.
Every GTM Summary tool is built around a specific buyer decision. We start by identifying the exact question your buyer is trying to answer before they're ready to talk to sales — then we design the logic, inputs, outputs, and routing to make that question useful for both sides.
The result isn't a form with a calculator attached. It's a buyer-facing product that qualifies, contextualizes, and routes — automatically.
Every project includes
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Buyer question auditWe identify which question creates the most pipeline potential
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✓
Logic and scoring designEvery input, output, branch, and scoring model is mapped before we build
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✓
Brand-matched designResponsive, embeddable, and designed to feel like your product — not a third-party embed
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CRM and sales integrationBuyer context lands in your CRM with the result before sales makes contact
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Analytics and attributionTrack completion, qualification rate, and pipeline contribution from day one
Common questions
Pricing FAQ
How fast can we launch?
Starter tools typically launch in 3–4 weeks from kickoff. Growth tools with more complex logic take 6–8 weeks. Timeline depends on how quickly your team can review and approve deliverables — the most common delay is approval cycles, not build time.
Do we need proprietary data to build a benchmark or database tool?
No — but proprietary data creates a stronger competitive moat. We can build effective benchmark tools using curated public data, industry research, or anonymized data your team has gathered. Proprietary data simply makes the tool harder to replicate. If you have it, we'll use it.
Does this replace our content marketing investment?
No. It extends it. The best pipeline tools are built from your strongest existing content — your research, frameworks, and expertise. We turn your best thinking into software. Your content strategy still drives awareness; the tool converts that awareness into qualified pipeline.
Which CRMs do you integrate with?
We build native integrations with HubSpot and Salesforce, and can integrate with Pipedrive, Marketo, Pardot, and most other major CRMs via API or webhook. We also support Segment, GA4, and custom analytics pipelines. If you use something not listed, ask us on the call — it's usually straightforward.
What's the ROI on a pipeline tool investment?
That depends heavily on your deal size, pipeline volume, and current conversion rates. As a reference point: if a $15k tool generates 10 additional qualified opportunities per month and your average deal is $25k with a 25% close rate, that's $62,500 in monthly incremental revenue — a payback period of days, not months. We'll model this with your actual numbers on the diagnostic call.
We already have a calculator on our site. Why isn't it working?
Most "calculators" are either too simple (one input, one output) or not connected to sales (no CRM handoff, no routing). A tool that generates a number but doesn't route the buyer or notify sales isn't a pipeline tool — it's a fancy widget. We audit what you have and either fix it or replace it depending on the gap.